To lead and secure successful execution of both Activation and Advocacy/Engagement efforts & programs for the BF portfolio (Jack Daniel’s, el Jimador, Woodford Reserve, etc.) in their respective territory, by working collaboratively with the Senior Advocacy and Engagement Manager, sales territory managers and key external partners/stakeholders to identify activation & engagement opportunities as well as executing all activations according to budget, timelines and brand guidelines.

This position requires a true passion, strong brand knowledge and a flair for a Premium & Super Premium brand portfolio. This position requires a true eagerness to learn and develop, specifically in the Trade and Consumer Advocacy area. The role will involve ongoing collaboration with internal key stakeholders such as: provincial sales teams, sales territory managers, and others, as well as with Brown Forman partner stakeholders, and external ones such as trade (i.e. bartenders, operators, third-space activation partners (i.e. Festivals, events) and others. 

Territory: Montreal, including South Shore

Must have an insured personal vehicle as role requires travel

• Collaborate with the Senior Advocacy and Engagement Manager to learn and develop the Advocate area of the position, especially in Brand Education, Storytelling and Training efforts with Trade and Consumers
• Collaborate with territory managers to identify activation and event opportunities in their assigned territory
• Planning with internal and external partners
• Execute events within budgetary guidelines
• Execute On-Premise programs/promotions within diverse accounts
• Build and grow relationships with key stakeholders and contacts including, clients, suppliers, agency partners, influencers and other industry players.
• Develop and communicate the event calendar to stakeholders
• Coordinate merchandising and POS material for assigned promotions
• Plan and Execute promotions/brand events in accordance to guidelines
• Create post reports for all events/promotions in a timely manner
• Utilize social media tools according to the customer needs and within company guidelines
• Ensure compliance of all activations to the local/provincial regulations and internal company guidelines
• Report on competitive activities within accounts and offer constructive suggestions
• Gather event insights and present results, findings and comments to leadership
• Recruit key gatekeepers for selected accounts and build relationships with them
• Execute employee training through work-withs
• Execute customer staff training (cocktail trends, hands-on training)
• Develope and execute promotional activities at select sponsorship events
• Execute media events, drive brand messaging with key media outlets, and become the voice for the brand
• Conduct training for agency promotional team members
• Drive distribution, visibility and endorsement of Brands in top on-trade and off-trade outlets in key markets
• Other duties, as assigned by the jobholder’s supervisor, may also be required

• 2 years of promotional and/or sales/ and/or trade experience (preferred within alcohol beverages area and related)
• Proficient MS Office skills
• Spirits certification
• Trained mixologist capable of bartending at a level consistent with Trend trend-leading account bartender in Canada
• Excellent Negotiation and Influencing Skills
• Strong interpersonal and analytical skills
• Excellent communication skills: verbal, listening and written
• Strong organizational and multitasking capabilities
• Excellent sales and promotional background
• Seek out new ideas, exhibit initiative and be proactive
• Demonstrated capability in training
• Knowledge of Liquor Board Regulations, market trends and competition
• Previous experience with alcohol beverages brands preferred ( especially premium and super premium brands)

This job description is only a summary of the typical functions of this position, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and duties. Responsibilities, tasks, and duties of individual jobholders may vary from the above description.