Breakthru Beverage Canada (BBC) is the leading Sales Broker in the Canadian marketplace representing suppliers such as Diageo, Brown-Forman, Casamigos, Aquilini Brands, EPI and Lucas Bols. At BBC, we put a premium on building a strong team culture and we measure success through the daily practice of our Breakthru values. With this foundation in place, we continue to evolve and grow our business using the most effective sales tools to give our people and brands the best opportunity to win in all channels.

As a Provincial Sales Director, On-Premise you will be responsible for providing leadership to the field sales team; grow the business by delivering volume objectives on an annual and monthly basis for the region as well as manage the sales execution functions for the region with a focus on KPI delivery.

Portfolio: Diageo and Apex

• Lead the ongoing execution of the on-premise Sales Strategy in the business unit within the region.
• Work collaboratively with the National On-Premise Sales Director and supplier partners to deliver best in class execution and sales growth in the region. 
• As a member of the Regional Leadership Team, contribute to the broader leadership and strategic development of the region.
• Beat the competition, deliver/exceed the annual plan and be the partner of choice for our customers
• Responsible for business unit T&E and Supplier A&P budgets.
• Train, coach, lead and motivate direct reports to deliver maximum impact in the market
• Lead direct reports effectively by clearly communicating roles and responsibilities, expectations and deliverables
• Maintain high levels of employee engagement and a culture that encompasses the Values of the Company
• Provide on-going and current assessments of the results of plans by channel, key account and individual customer
• Drive engagement and utilization of selling tools and technology to maximize team performance
• Other duties, as assigned by the jobholder’s supervisor, may also be required.

• Bachelor’s degree required
• 7-8 years’ management experience
• 2 + years’ experience as a senior sales/business leader with a proven track record of delivering business results.
• Relevant cross-functional business experience (finance, trade marketing, HR etc.)
• Knowledge of Liquor Board Regulations, market trends and competitive activity within the industry is a distinct asset
• Strong Sales Execution capability ideally with depth in Field Sales, Key Account Management and Customer Management
• Previous experience of working with sophisticated retail customers with a track record of building strong relationships partnering to deliver business results
• An authentic and inspiring leader with a track record of leading large teams and developing talent
• Working knowledge of P&L.

This job description is only a summary of the typical functions of this position, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and duties. Responsibilities, tasks, and duties of individual jobholders may vary from the above description.