Breakthru Beverage Canada (BBC) is the leading Sales Broker in the Canadian marketplace representing suppliers such as Diageo, Brown-Forman, Casamigos, Aquilini Brands, EPI and Lucas Bols. At BBC, we put a premium on building a strong team culture and we measure success through the daily practice of our Breakthru values. With this foundation in place, we continue to evolve and grow our business using the most effective sales tools to give our people and brands the best opportunity to win in all channels.

As a Territory Associate, you will be responsible for meeting or exceeding pre-determined service expectations while selling product, merchandising and fulfilling route management objectives in order to drive volume and increase visibility of products in accounts.

Department: Sales

Reports To: District Manager

• Plan and execute a daily schedule of sales call on a pre-determined route (route schedule)
• Lead merchandising efforts in customer for all products, general distribution and promotions/programs.
• Develop effective business relationships with assigned customers
• Provide management with specific and current information on competitive activity, market challenges and merchandising
• Execute sales driver objectives
• Work with suppliers representatives and managers in the field to promote products
• Service and improve the marketability of our products through shelf management, display position and frequency, concept selling and price point management
• Pack out shelves, build and refresh displays, place POS and stock cold box
• Obtain feedback from accounts on effectiveness of consumer programming and report trends to management
• Design and build creative displays to showcase brands
• Negotiate display space at the secondary tier retail locations
• Continual development of industry, channel, and brand knowledge
• Maintain shelf schematic compliance and monitor stock levels of products in store
• Other duties as assigned

• Bachelor’s degree required
• 1-2 years’ selling experience in Fast Moving Consumer Goods environment.
• Strong organizational and multi-tasking capabilities
• Excellent communication skills: verbal, listening and written
• Demonstrate sound judgment and problem solving skill
• Excellent Negotiation and Influencing Skills
• Strong interpersonal and analytical skills
• Proficient MS Office skills
• Knowledge of Liquor Board Regulations, market trends and competition

Physical Demands of Job:

• Carrying and lifting 20-30 kilograms
• Immediate reaching to perform various duties
• Overhead reaching to perform various duties
• Standing and walking for periods of time to perform various duties
• Squatting or bending to perform various duties as assigned